Benefit was founded in San Francisco (USA) in the 70s. Instant beauty solutions, irreverent names and creative packaging best summarize the brand.
Benefit has a range of makeup and few skincare. They also specialized in Brow Beauty and created the Brow bar, a service dedicated to shape, wax, tweeze and tint eyebrows.
The shop settings and the packaging scream cute. It's like being in a colorful and very tempting candy shop. But don't be fooled, their products don't only look nice, they work well. You will find beauty solutions, because the brand is all about creating quick-fix for beauty dilemmas, whether you have uneven brows, dull and pale skin or short lashes. However, don't forget that this is a makeup brand, so don't expect a specific skincare range. The latter is limited to hydration and illumination, which is the base of a nice makeup.
They also have the cutest gift sets and makeup kits, so if you have any birthdays or celebrations, think about them!
they're Real push-up liner is a gel liner in a pen packaging. They come in several colors and are extra long lasting due to the gel formula. However I am a bit skeptical about the application because the gel formula is a bit thick so it can be harder to create a thin line. I also wonder if the product will age well. While trying them out, they were not so easy to apply and the line was not always perfect. However if you like your eyeliner quite thick, you might be interested to try these.
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